Traditionally, voter outreach by campaigns has meant door to door canvassing and phone banking. But there's a new way we can connect with voters: writing handwritten postcards. Postcards are a great way to let people know just where and when to vote, right before the election.
But postcards can also be used in a targeted way to follow up with voters contacted by canvassers and phone bankers, and to provide information about a candidate to hard to reach voters, such as those living in gated communities, apartment complexes which require access to interior hallways, and retirement homes. Sister District also has used postcards to tell unregistered voters how to register to vote.
Voter outreach with postcards is new and largely untested, but one study indicates a handwritten note can impact voter turnout among infrequent voters as much as door to door canvassing.
Best of all, perhaps, postcard writing with a group of friends is fun and easy. Postcard parties are among our chapter's most popular events. Our chapter wrote over 19,000 postcards in 2018 alone. We work directly with our candidates to develop all the necessary information for our postcarding volunteers—a script or talking points, voter addresses, postcard design, goals and timeline for the drive. Then we get together in groups from 10 to 50 people (usually with good food and drinks) to write postcards. Postcarding is fun, super important, and makes an impact at the ballot box.